The Christadelphian community needs to be more alert than ever in the way it engages & communicates with those in and outside our community.
We all share one amazing hope, and we all share one mission:
To bring people to know Jesus Christ.
Let me get straight to the point. Whilst the standard Christadelphian preaching methods might still be working for some, other ecclesias/churches are rethinking and adapting the way they do things.
Let's be more innovative. Let's be more dynamic. Let's tell people what we're about!
why be better?
Design is part of the church experience, and this experience has to remain authentic. Every small church struggles with the quest for visibility but the role of design must never be overlooked, nor should your graphic design be distracting.
It's likely your Christadelphian church is operating on a small budget. If it is, don't see this as a barrier! Effective graphic design might seem like a scary aspect of preaching and outreach, but don't worry; you don't need to look like you're keeping up with the latest design trends in order to attract more people to your services.
Subtle design works, so long as it is authentic & consistent. Good, visual design is there to help people understand your church, to know what to expect every time they step into your church, and to more easily connect with your church.
the role of design
Branding, always begin with branding.
Of course, carry on creating marketing material during the branding process, because trust me, it can sometimes be a lengthy one.
But don't let this put you off. Your brand is your personality, it's your story, and therefore you should consider it a major part of your outreach. And whether you planned to establish one or not, your church already has a brand.
With every choice you make, your church is carving out its brand. Your mission, your values, who you're called to reach and what you care about influence your decisions and shape your identity. It's down to you to consider & define what represents you. Branding isn't just visual, but the designer's role is to knit all this together into a visual brand.
At first, this will involve an effective logo, colours & fonts. Eventually these elements will be incorporated into business cards, flyers, your website, social media and the rest, in order to create that authentic & consistent approach to design.
where to begin?
I'm a born & bred young Christadelphian brother, passionate about outreach.
Why does this matter?
I have a unique insight into the way we preach to and engage with various groups and individuals. Consequently, I am aware of the needs of our Christadelphian community, supporting them in making informed decisions and introducing more effective ideas.
I'm not in the business of trying to keep with current design trends, or replicating what another church is doing. What's right for one church might not work for another.
I want to dig deep into the story of your church - you might just be wanting to break the mould, or you might have the desire to be more innovative. Whatever the case, I will help you discern the best way to move forward.